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A Stylish New Magazine Mixes Food and Fashion Cherry Bombe is run by Harper's Bazaar alums

Specs Who Editorial director Kerry Diamond (l.) and creative director Claudia Wu What Niche food magazine Where New York offices Food and fashion haven’t always had the best of relationships. But these days, fashion…

September 4, 2013, 10:34 PM EDT

BNY Mellon Review Meetings Set for Next Week [UPDATED] New CMO Judy Hu leads the search

A handful of finalists are scheduled to present to BNY Mellon in its global advertising review next week, sources said. Total account revenue is estimated at $5-7 million. The full list…

August 28, 2013, 4:04 PM EDT

Re/Max Hires Leo Burnett Names lead creative agency on heels of IPO filing

Re/Max has selected Leo Burnett as its lead creative agency. Leo Burnett will handle the account out of its Chicago headquarters.  The team working on Re/Max will include staffers from Lapiz, the…

August 23, 2013, 3:26 PM EDT

A Creative Agency That Applies Political Tactics to Brands Former political election consultants

Specs Who Front, l.-r.: partners Rebecca Matovic, Kate Rothen; chief creative officer and partner Bobby Hershfield. Rear, l.-r.: founding partners Rob Shepardson, Lenny Stern, Mark Kaminsky; partner and president Bradley Kay What…

August 22, 2013, 7:05 AM EDT

Energizer Personal-Care Brands Move From Grey to JWT Conflict after Grey's Gillette win

Grey confirmed the shift of Energizer brands to WPP corporate sibling JWT, following the conflict created by Grey’s win of Procter & Gamble’s Gillette creative account in April. Energizer manufactures shaving…

August 21, 2013, 3:31 PM EDT

PHD Wins Carnival Cruise Lines' Media Account Previously handled by Havas Media

Omnicom’s PHD has been selected as the new media agency for Carnival Cruise Lines, following a review in which incumbent Havas Media (formerly MPG) did not defend. Other finalists in the…

August 9, 2013, 1:39 PM EDT

Special Olympics Turns to Young & Rubicam Agency assumes lead global marketing role through 2015

Special Olympics, a U.S.-based organization that in the past decade expanded its footprint to 170 countries as it branched out beyond sports, has hired Young & Rubicam to lead global…

August 8, 2013, 6:06 PM EDT

What the Publicis-Omnicom Merger Means to Media Owners Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

July 29, 2013, 5:25 PM EDT

This Agency Specializes in the Hispanic Marketplace República works with Google, Target

Specs Who President, CCO Luis Casamayor (l.)and chairman, CEO Jorge Plasencia What Hispanic marketing agency Where Miami headquarters Led by a former music marketer, República is an Hispanic market specialist that punches above its…

July 25, 2013, 9:50 AM EDT

National Grid Makes MRY Lead Digital Agency Assignment follows pitch

Energy provider National Grid has hired Publicis Groupe's MRY as its lead digital agency following a review. MRY has in the past worked on a project basis with National Grid on…

July 19, 2013, 10:33 AM EDT

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