This is a Profile

Quiz: Which Podcast Host Is Your Soul Mate?

Brand Marketing

Favorite authors? Favorite musicians? No, if you truly want to know how your tastes align with someone else's, compare your favorite podcasters.

Podcast loyalty is a powerful thing. Over time, you go from being a listener to being an advocate to being an addict, waiting for the next episode like a lovestruck teen staring at the phone in hopes of a new message. 

This is a Profile

Why These New Podcast Measurement Tools Are Music to Advertisers’ Ears

Digital

It's not just the TV industry that's having fits trying to find the best way to measure its disparate audience. With the resurgence of podcasts, audio content creators are turning up the volume on sound measurement, too.

This is a Profile

Crime Documentaries Like ‘Making a Murderer’ Are Picking Up Where Newspapers Left Off

Digital

Netflix CEO Reed Hastings recently bragged in a letter to shareholders about two things: his booming business, which hit 75 million subscribers in 2015, and his very hot content.

This is a Profile

From Reducing Ad Time to Battling Netflix, Here’s How the TV Industry Is Gearing Up for 2016

TV / Video

The broadcast and cable networks, along with streaming services like Netflix, Hulu and Amazon, have spent the past two weeks at the Television Critics Association's winter press tour, sharing their plans for midseason and beyond.

This is a Profile

How MailChimp Is Benefiting From the Return of Serial

Brand Marketing

Ever since Serial burst onto the scene last year, becoming the first true podcast hit, more advertisers have been paying attention to a medium that is, in fact, 10 years old. 

This is a Profile

Heading Into Season 2, Has Serial Sold Advertisers on Podcasting?

Digital

Serial, a spinoff of the popular This American Life podcast, debuted in October 2014 to little fanfare but would go on to become the digital medium's first monster hit. Listeners became enthralled by host Sarah Koenig's deep dive into the 1999 true-crime case of Adnan Syed.

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