Podcasts Reap Engagement. It’s Time for B2B Media to Dive In
As members of the B2B media sector, we’re always on the hunt for new ways to engage our audience – especially the millennial generation. From events to videos to remarketing [...]
Serial Dives Back Into Adnan Syed Case
Performance Marketing
In the midst of a lackluster sophomore season, Serial is diving back into the case that made the podcast a breakthrough hit last year.
Why These New Podcast Measurement Tools Are Music to Advertisers’ Ears
Performance Marketing
It's not just the TV industry that's having fits trying to find the best way to measure its disparate audience. With the resurgence of podcasts, audio content creators are turning [...]
Crime Documentaries Like ‘Making a Murderer’ Are Picking Up Where Newspapers Left Off
Performance Marketing
Netflix CEO Reed Hastings recently bragged in a letter to shareholders about two things: his booming business, which hit 75 million subscribers in 2015, and his very hot content.
From Reducing Ad Time to Battling Netflix, Here’s How the TV Industry Is Gearing Up for 2016
The broadcast and cable networks, along with streaming services like Netflix, Hulu and Amazon, have spent the past two weeks at the Television Critics Association's winter press tour, sharing their [...]
How MailChimp Is Benefiting From the Return of Serial
Brand Marketing
Ever since Serial burst onto the scene last year, becoming the first true podcast hit, more advertisers have been paying attention to a medium that is, in fact, 10 years old.