From Reducing Ad Time to Battling Netflix, Here's How the TV Industry Is Gearing Up for 2016

5 takeaways from TCA winter press tour

The broadcast and cable networks, along with streaming services like Netflix, Hulu and Amazon, have spent the past two weeks at the Television Critics Association's winter press tour, sharing their plans for midseason and beyond. (You can find all of Adweek's TCA coverage here.) In addition to trotting out the new shows they hope will connect with audiences, the networks also addressed the industry's larger issues—chiefly, how to stay relevant in a dramatically shifting landscape—and how to solve them.

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