It’s ‘Boom Time’ for Podcast Advertising. Ira Glass Just Hopes the Bubble Doesn’t Burst
Host says more funds mean more journalism
Ira Glass, the radio host who became a podcast pioneer who became a movie producer, says the past few years have been a boon for podcast advertising. In fact, he said, the podcast for his hit show, This American Life, now makes more money through advertising than the actual radio show does.
