How Beats Used Celeb Marketing to Become Millennials’ Favorite Audio Brand
Brand Marketing
Way back in the distant days of 2010, you might have chanced on a video of Justin Bieber, sitting in a recording studio and speaking—with genuine feeling—about a particular social [...]
Ameriprise Splits with R/GA, Searches for a New Lead Shop
Brand Marketing
Ameriprise Financial's experiment of using a digital agency for traditional ads has ended.
Agency of the Year: How R/GA Dominated Digital by Finding Its TV Groove
Brand Marketing
In hindsight, it's no surprise that one of the best ads of 2014 came from an unlikely corner of the advertising world: digital agency R/GA.
Bono Is a Superbrand Who Makes the World a Better Place
Brand Marketing
All the world is Bono's stage.
Beats by Dre Takes Down Big Sports Brands in Top Videos
Performance Marketing
Beats by Dre may not be a sports marketer, but the brand certainly has the digital stamina to compete with Adidas and Nike in terms of YouTube views, highlighted in [...]
Amazon Reportedly Will Launch Music-Streaming Service This Summer
Performance Marketing
Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday.