Bono Is a Superbrand Who Makes the World a Better Place

U2 frontman is our 2014 Brand Visionary

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All the world is Bono's stage.

As frontman of U2, he is among the most successful rock musicians in history. As a businessman, he's been party to lucrative investments in fashionable new tech companies like Facebook and Yelp. And as a global statesman, he's had arguably more influence than any other celebrity activist, helping lead international efforts to address extreme crises of poverty and disease.

Photo: Joe Pugliese/August

In other words, Bono has universal clout.

"He's one of these timeless global icons," says Charles Gibb, president of luxury vodka brand Belvedere, a partner of (RED), the charity product label Bono co-founded.

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