Beats by Dre may not be a sports marketer, but the brand certainly has the digital stamina to compete with Adidas and Nike in terms of YouTube views, highlighted in this week's Adweek/VidIQ top 10 branded videos chart.
The five-minute "Game Before the Game" spot chronicles the pre-game rituals of soccer players like Brazil’s Neymar Jr., Luis Suarez from Uruguay and France’s Bacaray Sagna. Beats’ spot is one of three new videos to the chart this week and has racked up 5.65
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