Agency of the Year: How R/GA Dominated Digital by Finding Its TV Groove

Going big with Beats showed the shop's modern storytelling mastery

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In hindsight, it's no surprise that one of the best ads of 2014 came from an unlikely corner of the advertising world: digital agency R/GA.

"The Game Before the Game," for Beats by Dre headphones, featured Neymar Jr. along with a dozen other international soccer stars acting out their pregame rituals. Saturated in the high-stakes drama of the World Cup and set to the stomping soundtrack of "Jungle," by X Ambassadors and Jamie N Commons, the June ad seemed like an upset victory, arguably outshining messages from brands like Nike and Adidas during the year's biggest global athletic event.



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