Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
In hindsight, it's no surprise that one of the best ads of 2014 came from an unlikely corner of the advertising world: digital agency R/GA.
"The Game Before the Game," for Beats by Dre headphones, featured Neymar Jr. along with a dozen other international soccer stars acting out their pregame rituals. Saturated in the high-stakes drama of the World Cup and set to the stomping soundtrack of "Jungle," by X Ambassadors and Jamie N Commons, the June ad seemed like an upset victory, arguably outshining messages from brands like Nike and Adidas during the year's biggest global athletic event.