This Motorcycle Helmet Detects Crashes and Instantly Reports the Rider’s Location
Creativity
In Thailand, 80 percent of people killed in road accidents are riding motorcycles. Now, one agency hopes its new invention could literally mean the difference between life and death. The [...]
This Sexy Bra Ad Got 16 Million Views, but Not for the Reasons You’d Expect (SFW)
Creativity
The element of surprise is always useful in advertising storytelling, and this Thai commercial for Wacoal Mood bras certainly brings the unexpected—which has helped the spot tally almost 16 million [...]
Leo Burnett Invents Temporary Tattoos that Scan Like QR Codes
Creativity
At international tourism expos, competition to attract attention from foreign tourists is high—and most vendors still rely on flyers to get the message across. So, the Tourism Authority of Thailand [...]
Thailand Does It Again With This Brutal and Beautiful Ad About Kindness
Creativity
Thai mobile company TrueMove, which you'll remember from the world-famous "Giving" spot in 2013, is back with another gem—a stirring, cinematic spot in which the daughter of a charity worker [...]
This Ink Made From Smokers’ Lungs Increased Interest in Quitting by 500%
Brand Marketing
Here's one way to get a message to smokers: write it in ink made from their own diseased lungs. BBDO Proximity Thailand has produced a fascinating case study on its [...]
The Boy Garbage Collector in This Thai Ad Will Sweep Up the Pieces of Your Shattered Heart
Creativity
If you've arrived at this ad without having seen Ogilvy's previous work for Thai Life Insurance, take a minute or two to get familiar—here and here. Oh, and grab some tissues [...]