Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Today in Horrible Things that Defy Imagining, Ogilvy & Mather Bangkok teamed up with PETA to give leather shoppers the fright of their lives.
In "Behind the Leather," we're introduced to a pop-up store called The Leather Work. Situated in a well-trafficked Bangkok shopping mall, it is convincingly outfitted with purses, shoes, jackets and accessories made of alligator, snakeskin and other exotic hides.
So far, so good. But remember: This is PETA. The moment shoppers start examining the products a smidge more closely, it all starts going nightmarishly wrong.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in