PETA Opened a High-End Leather Store, but Inside the Goods Was Something Horrible

Impressive stunt isn't just empty shock tactics, for a change

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Today in Horrible Things that Defy Imagining, Ogilvy & Mather Bangkok teamed up with PETA to give leather shoppers the fright of their lives. 

In "Behind the Leather," we're introduced to a pop-up store called The Leather Work. Situated in a well-trafficked Bangkok shopping mall, it is convincingly outfitted with purses, shoes, jackets and accessories made of alligator, snakeskin and other exotic hides. 

So far, so good. But remember: This is PETA. The moment shoppers start examining the products a smidge more closely, it all starts going nightmarishly wrong. 

One handbag, when opened, is crammed with internal organs, still fixed to the skin.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in