Leo Burnett Invents Temporary Tattoos that Scan Like QR Codes

Ink with a digital touch for Thai tourism

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

At international tourism expos, competition to attract attention from foreign tourists is high—and most vendors still rely on flyers to get the message across.

So, the Tourism Authority of Thailand came up with a different way to ensure people walked away remembering them: The Tattoo Flyer, a series of temporary tattoos in a variety of styles that can be scanned like a QR code.



The Sailor Jerry-style tattoos were created with different personalities in mind—sophisticated, creative, street-style—so anyone could find something they liked.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in