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If you've arrived at this ad without having seen Ogilvy's previous work for Thai Life Insurance, take a minute or two to get familiar—here and here. Oh, and grab some tissues first, you old softie.
OK, now that we're up to speed, here's the latest spot from the wizards of weeping, the sultans of sobbing, the ballers of bawling.
In the perfect short-film-style vignette, we follow the life of our unlikely hero, Pornchai Sukyod: a husky schoolboy with unusual superhero aspirations.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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