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This Motorcycle Helmet Detects Crashes and Instantly Reports the Rider’s Location

Another invention from BBDO Bangkok

By David Griner

May 24, 2016

In Thailand, 80 percent of people killed in road accidents are riding motorcycles. Now, one agency hopes its new invention could literally mean the difference between life and death. 

David Griner
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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