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Some of the best food on Earth is pretty greasy, so one agency in Thailand has come up with a simple way to lighten things up.
BBDO Bangkok partnered with the Thai Health Promotion Foundation to address Thailand's obesity problem, largely linked to the amount of oil used in the country's popular cuisine.
Instead of trying to change how the food is cooked, the client and agency chose instead to focus on how the food is served.
They created the AbsorbPlate, which features 500 perforations that catch and hold some of the grease from your meal.
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