An Agency Founder’s Take on What Marketers Can Learn From Election 2016
Brand Marketing
Specs Current gig Founder and CEO, StrawberryFrog Previous gig Ecd, JWT Canada Twitter @ScottFrog Age 53
SunTrust Banks Makes Its Super Bowl Debut to Spark Financial Confidence
Brand Marketing
As the U.S. economy continues to improve, SunTrust Banks plans to run its first national 30-second commercial during Super Bowl 50.
How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood
Brand Marketing
A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional [...]
Accounts in Review: SunTrust Hires a New Lead Shop
Brand Marketing
Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below [...]
Ogilvy Names an Insider to Fill a Top Creative Role
Brand Marketing
Corinna Falusi is rising to New York chief creative officer at Ogilvy & Mather, filling a vacancy left by last summer's exit of Calle Sjöenell.
The Martin Agency Replaces Cool Whip with Hummus
Brand Marketing
Three weeks after Kraft moved to shift its Cool Whip brand out of The Martin Agency, the shop replaced the hole in its cupboard with Sabra dips and spreads.