5 Creative Trends You'll Likely See When You Tune Into Super Bowl 50

Agency leaders share their Big Game bets

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

What with all the bad news involving leading brands—from Volkswagen's diesel-emissions scandal and Chipotle's food-safety issues to FanDuel and DraftKings' insider-trading blowup—it's little wonder Americans have grown more cynical about marketing. Meanwhile, audiences continue to splinter, clients are asking their agencies to do more with less, and the price of a 30-second spot has hit the stratosphere (again). It all means that the stakes for Super Bowl-bound brands have never been higher.

BBDO global CCO David Lubars, veteran of many Big Game campaigns, described a worst case scenario: "Either you're not noticed, or you're noticed for the wrong things.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in