Ogilvy Names an Insider to Fill a Top Creative Role

Corinna Falusi rises to CCO of New York

Corinna Falusi is rising to New York chief creative officer at Ogilvy & Mather, filling a vacancy left by last summer's exit of Calle Sjöenell.

Falusi, an executive creative director who has led creative on brands like Coca-Cola, Fanta, Ikea, Spotify and, most recently, Coke Zero, is the first major leadership change by Chris Garbutt, the CCO at Ogilvy & Mather East, who assumed his cross-disciplinary job a year ago. Garbutt previously had been CCO of Ogilvy France, where he played a pivotal role in creating global campaigns for Coca-Cola, and came to the U.S. to help raise the agency's creative profile here.

Falusi will report to Garbutt and partner closely with New York president Adam Tucker, according to the agency.

Falusi began her career in Europe, doing stints at Jung von Matt, Germany, and StawberryFrog, in Amsterdam before moving to that agency's New York office where she led integrated efforts on Frito-Lay brands. She also contributed to global campaigns for Heineken and New Balance.

Sjöenell spent more than two years at Ogilvy, joining from Bartle Bogle Hegarty. Last February, when Ogilvy appointed Garbutt, the agency insisted the role and influence of Sjöenell would not change. Six months later he said he was leaving.