StrawberryFrog's Own Moms Are Calling for More Mothers in Agency Leadership Roles

Agency campaign promotes workplace flexibility

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Brutal hours and intense deadlines have made it hard for moms to land leadership roles in advertising—and that's bad news for agencies and clients since moms offer a valuable perspective for brands who are targeting that exact group.

The issue sparked StrawberryFrog's new campaign, "Mom Is Not a Bad Word," which is timed to Mother's Day and calls for more flexible, mom-friendly workplaces in advertising, marketing and media, to give mothers a better shot at leadership roles in agencies. 

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