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Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media.
As a public service—and a needed respite from Mediapalooza 2015—Adweek below identifies the major creative opportunities, though most are far down the track and one just concluded. SunTrust Bank, after a four-month search, has selected StrawberryFrog as its new lead creative agency. The bank typically spends around $20 million in media annually, according to Kantar Media.
StrawberryFrog bested three other finalists that SunTrust declined to name and plans to produce some of the ideas that leaders like CEO Scott Goodson pitched.
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