Snap CMO Kenny Mitchell on Storytelling With Discipline and Soul
Kenny Mitchell shares what convinced him to take on the CMO role of Snap, Inc. and how his team is reaching an evolving user base through storytelling and original content.
How HP’s Gene Paek Blends Creativity With Innovation
Gene Paek, HP's Global Head of Digital Experience and Innovation shares the importance of blending creativity with technology and leaning into diverse teams.
Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers
Generation Y has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S. Now this group has another [...]
Never Drink and Change Your Password
It all started when I got a new phone. The AT&T rep assured me that all my data would be transferred to my new device by just “bumping” my old [...]
Most Snapchat Discover Ads Are Either Interactive or Direct Response
As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, ma
7 Digital Ad Alternatives You Can Buy for the Same Price as a Super Bowl TV Spot
The 30-second Super Bowl TV ad remains the undisputed king of the advertising world, but year after year, marketers continue to wonder if it's worth it, especially as platforms like [...]
Snapchat Is Now Selling Ads Against Nielsen’s TV-Like Ratings System
Snapchat may or may not become mobile television for younger generations.
Tumblr Adds Snapchat-Like Stickers and Filters for Photos and GIFs
Starting today, Tumblr looks a little bit more like Snapchat. The Yahoo-owned site is launching a mobile feature today that overlays stickers and filters on top of photos and GIFs [...]
Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content
Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot?
President Trump Now Has a Snapchat Account as Part of His Social Media Switch Up
After being sworn in as the 45th president of the United States today, Donald J. Trump's social team is already at work setting up his social profiles and accounts.