7 Digital Ad Alternatives You Can Buy for the Same Price as a Super Bowl TV Spot

How about 90 Snapchat Discover takeovers for $5 million?

The 30-second Super Bowl TV ad remains the undisputed king of the advertising world, but year after year, marketers continue to wonder if it's worth it, especially as platforms like Facebook, YouTube and Snapchat tout new targeting and ad formats.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.