Fox Is Planning Major New Brand Partnerships and Integrations for Next Season
Fox's 2016-17 schedule is packed with familiar brands like Lethal Weapon and 24 (which is being rebooted as 24: Legacy), but those shows didn't just score pickups because they might [...]
Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans
Performance Marketing
Here's a fun way for brands to dole out product samples. As part of its sponsorship of this weekend's NCAA Men's Final Four competition, Coke Zero and Ogilvy & Mather [...]
How Subaru and Shazam Helped Make Odessa a Star
Brand Marketing
It's rare that ads make the artist, but in the case of singer-songwriter Odessa, it was in fact just that—a TV commercial for Subaru launched her career.
Shazam Will Make Its Smartwatches Debut Later This Year
Performance Marketing
Shazam has designs on reaching a much broader audience through platforms beyond smartphones. The music-and-TV app later this year will include functionalities on smartwatches, the company revealed today at Mobile [...]
Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs
Performance Marketing
When Katy Perry performs at Sunday's Super Bowl halftime show, her nearly 64 million Twitter followers will keep social chatter soaring.
Rainn Wilson Shares His Favorite Super Bowl Ad (He Just Can’t Remember What It’s For)
Specs Who Rainn Wilson Age 49