Convergent TV

Fox Is Planning Major New Brand Partnerships and Integrations for Next Season

Including with Samsung and Shazam

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By Jason Lynch

August 8, 2016

Fox's 2016-17 schedule is packed with familiar brands like Lethal Weapon and 24 (which is being rebooted as 24: Legacy), but those shows didn't just score pickups because they might be easier to market to audiences, say Fox execs.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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