Coors Light Is Offering Neighborhood-Specific Mobile Music to New Yorkers

Brew brand partners with Shazam and Intersection


New York is a metropolis where residents take pleasure in walking from neighborhood to neighborhood, exploring the plethora of sights and sounds the city has to offer. In the coming weeks, New Yorkers can add a bit of digital music to their adventures, courtesy of Coors Light, which is testing interactive ads via tech-enhanced kiosks in several Manhattan sidewalk locations.

Teaming up with music-identification app Shazam and out-of-home marketing vendor Intersection, the MillerCoors brand is mining data about which artists the folks in NYC's downtown and midtown neighborhoods are listening to in order to create real-time playlists.

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