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Shazam has designs on reaching a much broader audience through platforms beyond smartphones. The music-and-TV app later this year will include functionalities on smartwatches, the company revealed today at Mobile World Congress.
Which of the smartwatch players is the mobile marketer negotiating with? Apple? Samsung? Motorola? "We are talking with a few," Patricia Parra, CMO of Shazam, told Adweek.
She added, "We are going to get to a world where you don't even have to [touch an app].