Brand Marketing

Coke Zero’s ‘Drinkable Advertising’ Push Looks to Get Millennials Sampling

ESPN College GameDay shows off Shazam integration

By Marty Swant

September 21, 2015

Coke Zero usually likes to promote how it tastes, but the brand's newest round of multichannel marketing aimed at millennials is largely focused on how the drink sounds.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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