Coke Zero’s ‘Drinkable Advertising’ Push Looks to Get Millennials Sampling

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Coke Zero usually likes to promote how it tastes, but the brand's newest round of multichannel marketing aimed at millennials is largely focused on how the drink sounds.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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