Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Coke Zero usually likes to promote how it tastes, but the brand's newest round of multichannel marketing aimed at millennials is largely focused on how the drink sounds.
In a continuation of a campaign marketed to those who have never tried the zero-calorie drink, Coke Zero has launched a new spot in partnership with ESPN College GameDay and Shazam. In the ad, created with Ogilvy & Mather, the GameDay cast walks viewers through how to use music-identification service Shazam to receive a free Coke Zero at 7-Eleven, Domino's, QuikTrip and Speedway.