Old Spice Offers to Turn Your Run Maps Into (Questionably) Fabulous Prizes
Brand Marketing
If you like mapping your runs and wish someone would reward you for your cardio cartography, Old Spice might have you covered.
Dole Printed Some Very Special Bananas for 200 Runners of the Tokyo Marathon
Creativity
Kudos to Dole and Denstu Y&R for making what might be the coolest bananas in the world. At this year's Tokyo Marathon, 200 runners received personalized Dole bananas with information [...]
The Treadmill From Hell: How Long Can You Keep Up a Champion Marathoner’s Pace?
Creativity
The ING New York City Marathon is back, and so is the marketing around it. In one of the best stunts we've seen around this year's race, sponsor Asics (and [...]
Running Shoe’s Magazine Ad With Dead Dog Just Makes People Really Sad
Creativity
Running-shoe brand Pearl Izumi recently learned, as we all must, that "Run until you kill your dog" isn't a message the public is ready to accept.
In Sandy’s Wake, Power Bar’s NYC Marathon Ads Are Weirdly Gripping
Creativity
"I think I'll put the pain aside." That's one of several evocative lines in Power Bar's new ads in support of the 2012 ING New York City Marathon—a race, still [...]