Matthew Inman of The Oatmeal Explains Why He Runs in This Cool, Funny Saucony Ad

Brand's latest 'seeker story'

Saucony, the running shoe and apparel brand, has been running what it calls "seeker stories" since last spring, part of its "Find Your Strong" campaign. The "seekers" are Saucony's target—individuals who are on some kind of journey in life, and for whom running is part of that journey.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in