Matthew Inman of The Oatmeal Explains Why He Runs in This Cool, Funny Saucony Ad

Brand's latest 'seeker story'

Headshot of Tim Nudd

Saucony, the running shoe and apparel brand, has been running what it calls "seeker stories" since last spring, part of its "Find Your Strong" campaign. The "seekers" are Saucony's target—individuals who are on some kind of journey in life, and for whom running is part of that journey.

This latest video in the series is stellar—and that's because it features Matthew Inman, creator of the web comic The Oatmeal. Inman is an inspired choice of subject. He has a giant social footprint; he has a unique but pretty relatable take on running; and, of course, he has the illustrator chops to really make this a delightful spot.

Check it out below.


Client: Saucony

Richie Woodworth, President

Mary O'Brien, VP Global Marketing

Sean Robbins, Director of Digital Marketing


Mechanica, Newburyport, Mass.

Libby DeLana, Creative Director

Ted Jendrysik, Creative Director

Julie Carney, Brand Director

Megan Ward, Brand Manager


Persuade & Influence Content, Los Angeles

Co.Lab, Directors Jeremy Power Regimbal & Justin Close

Eric Tu, Executive Producer, Head of Content Development

Jessica Law, Producer

Jamie Basset, Assistant Production Supervisor

Drew Bienemann, Director of Photography

Ian Bates, AC/DIT

Todd Schmidt, Sound

Jarett Sitter, Animator

Kate Rielly, Prop Master

Jerry Solomon, Managing Partner

Deana Juskys, Production Manager

Amy Martz, Office Manger

Matthew Inman, Talent & Cartoonist

Editorial: Therapy Studios, West Los Angeles, Calif.

Lenny Mesina, Editor

Wren Waters, Color

Jeff Fuller, Mix

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@nudd Tim Nudd is a former creative editor of Adweek.