It's time for the New York City Marathon again, which means another cool stunt from Asics.
The running shoe brand and its agency, Vitro—whose prior marathon campaigns have included a treadmill from hell and 3-D printed statues of 500 runners—is going big this year. Really big. With a 90-foot-tall selfie stick that is fully operational right now in Gansevoort Plaza in Manhattan's Meat Packing District. (This is in keeping with Asics' marathon theme: "It's a big race, go run it.")