Asics Just Built the World's Biggest Selfie Stick, and It's 90 Feet Tall

Brand unveils its latest NYC marathon stunt


It's time for the New York City Marathon again, which means another cool stunt from Asics.

The running shoe brand and its agency, Vitro—whose prior marathon campaigns have included a treadmill from hell and 3-D printed statues of 500 runners—is going big this year. Really big. With a 90-foot-tall selfie stick that is fully operational right now in Gansevoort Plaza in Manhattan's Meat Packing District. (This is in keeping with Asics' marathon theme: "It's a big race, go run it.")

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