Asics Just Built the World’s Biggest Selfie Stick, and It’s 90 Feet Tall

Brand unveils its latest NYC marathon stunt

Headshot of Tim Nudd

It's time for the New York City Marathon again, which means another cool stunt from Asics.

The running shoe brand and its agency, Vitro—whose prior marathon campaigns have included a treadmill from hell and 3-D printed statues of 500 runners—is going big this year. Really big. With a 90-foot-tall selfie stick that is fully operational right now in Gansevoort Plaza in Manhattan's Meat Packing District. (This is in keeping with Asics' marathon theme: "It's a big race, go run it.")

The eight-story-tall selfie stick was opened to the public on Thursday and will remain up through Saturday. Visitors can affix their phones to a custom selfie-orb and push a launch button, which triggers the phone's built-in video function and sends the phone along a 90-foot, high-speed track into the sky.

At its highest point, the phone will pause to capture a special Asics message laid out on the ground, then come back down the custom track. When the recording ends, participants have an original selfie video to share using the hashtag #GoRunIt.

@nudd Tim Nudd is a former creative editor of Adweek.