Adidas Taps Influencers for a Unique Run Through the Streets of New York

Stops included a cabaret club and museum rooftop

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In preparation for the New York City Marathon this weekend, Adidas gathered a team of social media-savvy athletes to race through New York promoting its Energy Running movement and the Energy Boost line. The 5K run, which tapped influencers—including running coach Robin Arzon, MC Barao and dancer Ally Love—took participants on a unique 3.1-mile route through the city after sunset.

"We took the trail-runner mentality to the streets, where nothing is an obstacle but part of the unexpected and welcomed journey," Ashley Czarnowski, senior manager, U.S.

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