Ad of the Day: Reebok Gets ‘More Human’ Than Ever in Evolving Aspirational Campaign
Brand Marketing
Are you striving hard toward personal growth, using exercise, physical fitness and intense competition to build your character and shape your life in positive ways? Well, Reebok wants to give [...]
High School Advertising Students Pitch for Reebok in 4A’s Competition
Brand Marketing
New York high school students got a taste of the real world of advertising on Wednesday at ReACT, an advertising competition sponsored by the 4A's.
Ad of the Day: Reebok Runs Through All the Days of Your Life in This Clever Spot
Brand Marketing
Sure, regular exercise can help you look and feel younger. Sometimes, even much younger. But this is ridiculous.
If You Run Fast Enough Past This Reebok Ad, It Unlocks a Free Pair of Sneakers
Creativity
Sneaker brands are fond of running challenges, and they can make for some cool ad stunts. Asics has done this for years, running outdoor ads that challenged people to race [...]
Facetime: Adweek’s Executive Lab and Miami’s Art Basel Usher in December
Brand Marketing
Media magnates came out in full force for the Adweek Executive Lab: YouTube and Facebook in the Media Mix, presented by Pixability. Art Basel kicked off in Miami with DuJour [...]
Which Ad Buy Has a Better Bang for Your Buck: Facebook or YouTube Video?
Brand Marketing
Like many major marketers, Reebok wondered where its digital video ad dollars might be better spent—Facebook or YouTube—and it partnered with Pixability to find out. The company tested its campaign [...]