Which Ad Buy Has a Better Bang for Your Buck: Facebook or YouTube Video?

Reebok and Pixability put them to the test

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Like many major marketers, Reebok wondered where its digital video ad dollars might be better spent—Facebook or YouTube—and it partnered with Pixability to find out. The company tested its campaign by Venables Bell & Partners, featuring NFL player J.J. Watt endorsing the ZPump Fusion sneaker. 

The results showed that combining YouTube and Facebook buys is the most effective method for marketers. Reebok shared the data during Adweek's Executive Lab, which was sponsored by Pixability, in New York on Thursday.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in