Ad of the Day: Reebok Runs Through All the Days of Your Life in This Clever Spot

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Sure, regular exercise can help you look and feel younger. Sometimes, even much younger. But this is ridiculous.

Adidas' Reebok division expands its "Be More Human" platform today with a minute-long film called "25,915 Days." That title refers to the average number of days in a human life, and the spot, by Venables Bell & Partners, follows one woman's progress in reverse—from her participation in the Reebok-sponsored Spartan Race as a plucky senior to, well, the day she was born.



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