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Are you striving hard toward personal growth, using exercise, physical fitness and intense competition to build your character and shape your life in positive ways?
Well, Reebok wants to give you a hand.
Today, the Adidas-owned brand kicks off the third year of its global "Be More Human" campaign, stressing physicality and personal connection across TV, print, digital assets and live activations.
Like earlier iterations of the work, this latest push from Venables Bell & Partners encourages folks to work up a sweat and make some personal sacrifices en route to being their best selves.