Publicis Groupe Merges Global Digital Networks Sapient and Razorfish
Agencies
Publicis Groupe confirmed weeks of rumors today, announcing the merger of its SapientNitro and Razorfish networks to create a new global operation it's calling SapientRazorfish. The goal is to better [...]
Patrón Wants to Help You Find the Perfect Cocktail Using Your Amazon Echo
Performance Marketing
Are robots the new bartenders? Maybe not, but Patrón tequila is launching a web platform today called Patrón Cocktail Lab that's aimed at making at least part of the drinking [...]
Ad of the Day: Kung Fury’s David Sandberg Shows Off Great, Zany Effects in Phone Ad
Brand Marketing
The Asus ZenPhone Zoom smartphone has a camera so strong, it'll turn a little toy dinosaur into a full-sized T-Rex that you can ride like a horse.
Here Are 4 Reservations Agencies Still Have About VR as a Viable Marketing Tool
Performance Marketing
From Oculus finally announcing its long-awaited price and shipping date to GoPro CEO Nick Woodman saying that "there's nothing gimmicky about VR," virtual reality was one of the biggest draws at [...]
Smart Car Tells an Instagram Story for Two, on a Pair of Devices Side by Side
Creativity
We've seen a few clever marketing campaigns over the years that had to be activated by two people in order to work. Coca-Cola has done a lot of this, promoting [...]
This Is What Brands Need to Know About Mobile Safety
Brand Marketing
Specs Current gig CMO of Kargo Previous gig CMO of PubMatic Age 45