Publicis Groupe Merges Global Digital Networks Sapient and Razorfish

SapientRazorfish combines assets

Publicis Groupe confirmed weeks of rumors today, announcing the merger of its SapientNitro and Razorfish networks to create a new global operation it's calling SapientRazorfish. The goal is to better meet clients' digital marketing needs within a single organization.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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