USAA Consolidates With Publicis Less Than a Year After Racist Email Scandal at Former Agency

Client requires diversity pledge from new partner group

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USAA, the largest provider of insurance and other financial products to U.S. military members, has consolidated its marketing business with a cluster of Publicis Groupe agencies after a formal review that lasted several months. Starting in the second quarter of 2017, all USAA work currently handled by other agencies will be transitioned to the Publicis umbrella group.

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