Why More Brands Aren’t Making Quality Virtual Reality and Augmented Reality Experiences
Performance Marketing
Omnicom Will Launch Third Media Network With P&G Win
Brand Marketing
After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend.
Omnicom Media Group Scores More Work From Mercedes-Benz by Adding South Africa
Brand Marketing
Following a review, Omnicom Media Group has added Daimler's Mercedes-Benz in South Africa and held onto its business in Canada, Australia and New Zealand, where it was the incumbent. Mercedes-Benz [...]
Unilever Consolidates Its Search Marketing Business
Brand Marketing
Unilever has consolidated all of its search engine optimization and search engine marketing efforts at Resolution Media after a pitch.
S.C. Johnson Moves Global Media Planning to New Agency
Brand Marketing
S.C. Johnson is consolidating its global communications planning business at PHD, sources said.
For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes
Performance Marketing
When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry [...]