Winning Big Without Losing a Single Client, Carat Is Adweek's U.S. Media Agency of the Year

P&G, Mondelez wins helped make it 'our best year ever'

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Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end.

The latest such issue of timing happened last summer when Ray, CEO of Carat's U.S. operations, sought to take the agency's relationship with the country's largest advertiser to a whole new level. With his team all set to make its key presentation in P&G's closely watched media review, "We got a call from them saying they'd just executed a multibillion-dollar deal with [beauty product manufactuer] Coty and asking if we could push our pitch off for another 24 hours," Ray recalls.

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