Performance Marketing

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

Marketers increasingly find a home among gadgets

By Garett Sloane

January 5, 2015

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry that goes anywhere shiny new screens take it.

Garett Sloane
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