How Nokia’s Original Ringtone Became the Most Played Tune on the Planet
Brand Marketing
When Audrey Arbeeny addresses an audience, she likes to play a game called Name This Sound. Arbeeny, founder of the New York-based sonic branding firm Audiobrain, plays several jingles in [...]
How One Man Hopes to Restore the Legacy of Kodak
Brand Marketing
Steven Overman has been passed a torch that is very bright but awfully heavy. On Oct. 1, he was named CMO of Kodak. Remember Kodak? With the first handheld camera [...]
Microsoft Announces Largest Ever Round of Layoffs
Performance Marketing
Microsoft plans to cut up to 18,000 jobs by the middle of next year, as part of "a restructuring plan to simplify its organization and align the recently acquired Nokia [...]
Retail, Automotive Biggest Spenders in 2013
Brand Marketing
The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue [...]
5 Epic Branded Twitter #Fails of 2013
Performance Marketing
While the potential benefits of real-time marketing have been documented, the tactic's perils helped keep the ad industry entertained during 2013. Well, the brands that got caught in Twitter's crosshairs [...]
Ad of the Day: Nokia Grows a Mullet in Oddest Tablet Spot Ever
Brand Marketing
In the long list of ways we've seen tablets marketed over the past few years, from highlighting their technical aspects to their family-friendliness to their excellent customer service, there's one [...]