How Nokia’s Original Ringtone Became the Most Played Tune on the Planet

A 1902 Waltz ushers in the age of mobile

When Audrey Arbeeny addresses an audience, she likes to play a game called Name This Sound. Arbeeny, founder of the New York-based sonic branding firm Audiobrain, plays several jingles in a row—Intel's bongs, the NBC chimes, HBO's white noise—and asks attendees to guess the corresponding brand. Success varies, except for one instance.