Ad of the Day: First Ad From McDonald’s New Agency Says ‘There’s a Big Mac for That’
Brand Marketing
McDonald's made headlines late last year for consolidating its $800 million-plus advertising business with a new dedicated unit inside Omncom called We Are Unlimited.
McDonald’s Will Start Bringing Your Food Right to Your Table in 2017
Brand Marketing
While you may have seen a number of McDonald's locations implementing table service over the last few months, the company announced today that it plans to roll out table service [...]
Big Brands Are Already Targeting Their Competitors With Apple Search Ads
Performance Marketing
When Apple made its foray into mobile advertising in 2010, big names like Nike, McDonald's and Coca-Cola were willing to shill out $1 million just to serve their ads to iPhones and [...]
Burger King Dressed Up as the Ghost of McDonald’s in This Scary Good Halloween Prank
Creativity
Now this is a flame-broiled burn. A Burger King location in Queens, New York, has a lock on best restaurant Halloween costume of 2016 after it dressed up as the [...]
McDonald’s and Omnicom Refer to Their Dedicated Unit as an ‘Agency of the Present’
Brand Marketing
On Monday, the first day of Advertising Week 2016, McDonald's chief marketing officer Deborah Wahl and DDB North America CEO Wendy Clark made it clear that they don't see Omnicom's [...]
McDonald’s Is Creating 5,000 Pieces of Marketing Content This Year. Here’s Why
Performance Marketing
As part of a major marketing revamp and agency overhaul, McDonald's is leaning heavily into digital and plans to double the amount of content it cranks out this year.