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McDonald’s made headlines late last year for consolidating its $800 million-plus advertising business with a new dedicated unit inside Omncom called We Are Unlimited.
That division’s first campaign for the fast-food giant launched today, and its primary goal is positioning the one and only Big Mac as a sandwich for everyone … no matter your appetite or your circumstance.
As you can see in the spot below, line drummers, rock drummers, ballers, boarders and gamers can all agree: There’s a Big Mac for that!
Before moving its business to Omnicom, McDonald’s made a big push to promote its All Day Breakfast offering along with former creative lead Leo Burnett, part of Publicis Groupe.
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