McDonald’s Poses the Existential Question: Is a Big Mac With Bacon Still a Big Mac?

Canadians are asked to weigh in

If you're the type of guy who drives your friends nuts by compulsively obsessing over minor details at lunch, then McDonald's has a deep existential dilemma for you. 

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.