A Forlorn Wooden Doll Finds Love at Her Local McDonald's in Brand's Holiday Ad

Something you won't find in a Happy Meal

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Ah, the holidays! A time for sharing, love and … McDonald's? 

In "Juliette the Doll," a charming little ad by Leo Burnett London, a toyshop owner pulls a vintage doll, Juliette, out of a fading box. "Maybe this year," he whispers, setting her in the window. Days pass. People make purchases. Unsurprisingly, our heroine is never one of them. (Who plays with dolls anymore when there are VR Gears to give?) 

Juliette peers forlonly out the window, offering passersby her best demure poses.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in