Dads Play Barbie With Their Daughters in the Doll’s Latest Charming Effort to Modernize
Creativity
Mattel has had a lot of success modernizing the perception of Barbie over the past few years, by focusing on her power to help girls imagine a powerful and fulfilling [...]
This Ad About Barbie’s New Makeover Is Rory Kennedy’s First as a Commercial Director
Creativity
There's been a lot of debate today about Barbie's introduction of curvy, tall and petite dolls to go with the original, and whether the Mattel makeover represents real progress in [...]
Barbie Suddenly Looks (More) Normal, Right in Line With the Marketing Zeitgeist
Creativity
After 50 years of sporting an oft-criticized combo of thin waist, thin limbs and large breasts, Barbie finally has a new body. Actually, a few new bodies.
U.S. Agency of the Year: BBDO Was 2015’s Unstoppable Creative Juggernaut
Brand Marketing
We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach [...]
View-Master Is Waking From Its Decades-Long Slumber, Thanks to Virtual Reality
Augmented Reality Advertising News
On Dec. 1, Walmart stores will begin stocking the new View-Master, completing a national retail rollout that Mattel began several weeks back.
Mattel Wins Praise for Having a Boy in This Barbie Ad, but There’s More to the Story
Creativity
The Moschino Barbie, a collector's edition Barbie doll featuring clothes designed by the Moschino fashion label, is already sold out. But that didn't stop Moschino and Mattel from making an [...]