Dads Play Barbie With Their Daughters in the Doll's Latest Charming Effort to Modernize

BBDO explores a unique bond

Mattel has had a lot of success modernizing the perception of Barbie over the past few years, by focusing on her power to help girls imagine a powerful and fulfilling future for themselves. Now, the brand is quietly subverting gender roles, too, in a new campaign that shows fathers playing Barbie with their girls.