View-Master Is Waking From Its Decades-Long Slumber, Thanks to Virtual Reality

Mattel reprises 77-year-old toy as kid-friendly VR

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On Dec. 1, Walmart stores will begin stocking the new View-Master, completing a national retail rollout that Mattel began several weeks back.

For those (under 30) people who don’t instantly recognize the name, View-Master is an iconic toy from the predigital era, and it’s one that Mattel has devoted considerable time and resources to redesign and reissue for a 21st-century audience.

Equipped with a smartphone, an app and View-Master’s lightweight plastic viewer, users will be able to “travel” to far-flung locations (space, famous cities, below the ocean, etc.)—all



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