How American Girl's Storied Dolls Became Such a Surprising Success

An empire started by a schoolteacher

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Late in 2013, a new crop of videos began surfacing on YouTube. They featured everyday themes like going food shopping and eating out. One of them even notched over 14 million hits. Their amateur directors (nearly all of them young girls) shot the films using stop-motion animation. By last year, there were so many of these movies that they became their own genre—AGSM. 

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